Getting Started With Online Marketing

If you're looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don't have an online marketing strategy in place, you're already behind the curve. Fortunately for you, we have the six essential online marketing steps that you need to take in order to get your campaign and efforts up and running in no time.

Six Vital Online Marketing Steps for Internet Marketing Success

Regardless of your product, service or overall intended outcome, these eight steps to online marketing success will help you bring your goals to fruition, from inception to the market, helping you increase your bottom line by bolstering your online sales.

1. Defining a Keyword Strategy. In the most simple explanation of how online marketing works, people use keywords to find your site which increases your sales. Of course, it's much more complicated than that, but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for. If you're a dog grooming company in Boise, some of your keywords will be "Boise" and "dog grooming". But because you're probably not the only groomer in Boise, you're going to have competition out there for those keywords. That's where your keyword strategy comes into play. The goal here is to find keywords that have a high search volume but low competition. This means that people are searching for these keywords, but your competition hasn't optimized their sites for those words. By using keyword tools such as Google Keyword Planner from AdWords or Wordstream's keyword tool (both free), you can research and plan your keyword strategy effectively.

2. Optimizing your Website to Increase your Online Presence. Once you have your keywords, it's time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this, you'll need to sprinkle your keywords throughout the content on your page, including video titles, tag lines, your URL, alternative text, in your subtitles, etc. Basically, you want the keywords to show up so that when a query is entered, when a search engine crawls your site and indexes your pages, it will understand that your site is relevant to those keywords, and in turn, your potential customers. The search engine will then direct traffic to your site, thus increasing the chances that you make a sale, which is the goal of online marketing.

3. Creating a Blog and Content Marketing. Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing, or content that has the specific goal of driving sales. In fact, all content on your site should be driving sales as per online marketing 101, but it should also present some value to your viewers. This will keep them interested as well as attach value to your product, service or good. Plus, blogs have a few additional benefits such as creating fresh content (which helps you rank higher and stay relevant in the eyes of search engines and customers) and having the ability to go viral. An item that goes viral (most likely through social media, but sometimes email and other mediums), will increase the reach of your brand and message.

4. Promoting your Content through Social Media. Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you aren't on social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest already, you need to be by the end of the day. Social media allows you to connect and interact with fans and clients, tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers-and that's just the tip of the iceberg. The bottom line is that social media is the most popular online marketing tool nowadays.

5. Turning Leads into Conversions. Once you have leads coming into your site, you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this, your website should provide an easy-to-use customer experience that doesn't distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.

6. Analyzing and Refining Your Strategies. Finally, you need to constantly monitor, analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategy's effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go, with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales, the overall goal of all online marketing.

Furthering your Online Marketing Efforts for More Success

After you've implemented these six online marketing steps, most of your groundwork for online marketing success will be laid. Of course, it's important that you understand online marketing is an ongoing effort-there is no passive action that can lead to true internet marketing success. You have to constantly analyze and refine your marketing campaign strategies, as well as provide fresh content if you want to stay relevant in your niche.

And while there are both simple and complicated ways to do these things, the bottom line is that they need to get done. Which path you take depends on your online marketing goals and the time and energy you wish to spend. Of course, you can always outsource these jobs, but regardless of whether you want others to do them for you or you want to handle everything yourself to cut down on expenses, there are some key points for moving forward with your online marketing efforts that you need to understand.


Article Source: http://EzineArticles.com/8091874

4 Killer Mobile Technologies to Drive Mobile Engagement

Mobile marketing will continue to be one of the hottest topics in marketing. According to forecasts published by Gartner in 2015, US customers' mobile engagement behavior will drive mobile commerce revenue to 50 per cent of US digital commerce revenue by 2017.

For all the hullabaloo about the mobile marketing, the fact remains companies are failing to engage with customers in an effective way. The linear "path to purchase" and "post purchase" of customer journey is shrinking.

Embrace new age strategies and latest technologies to improve the mobile engagement rate for your brand.

Push notifications in Mobile Moments

Mobile is personal, intimate and dynamic. The success of mobile engagement lies in deploying relevant messages with respect to the mobile moments.

Mobile moments are micro – moments when he or she removes the mobile device from the pocket for immediate help. In these moments, users take help from the mobile device: to buy, to go, to know and to do.

Below are the examples of micro-moments:

I want to know: When the user decides to buy new nutritious food in a shopping mall, user turned into the smartphone to read reviews on the product.

I want to buy: When user's Bicycle pedal broke, user turned into his smartphone to replace bicycle pedal. After researching, user headed to store to buy a new pedal.

I want to go: After reaching restaurant user realizes all tables are reserved, immediately user turns into the smartphone to the nearby restaurant for dinner.

I want to do: While making pasta, the user immediately turns into the smartphone on how to make a white sauce.

Push notifications deliver messages on the home screen. The rate of success depends on the timing, frequency and content of the message.

Use push notifications to re-engage customers in critical touch points of mobile moments. This ought not to be always sales centric. For Example: in a middle of the traffic jam, you get a message what is the alternative route to reach the destination, when the movie starts, how much time left to hit the theater. The user either acts or consumes the content in lightning fast.

Mobile Contextual In-App Messages

Mobile context is a set of information collected based on the user preferences, location, and time. This information includes details such as preferable time to contact, communication channel preference and interest on brand products.

If In-App Messages used wisely, brands can create loyal customer relationships. Instead of barging promotional message the in-app messages should be relevant and highly personalized.  Contextual messages through In-App messages help brands to improve customer satisfaction rates.

Personalized Bluetooth Beacon Offers

Beacon is the most commonly used in-store technology to roll out the location based offers in retail stores. The primary objective of the Beacon is to effectively send deals and discounts when customers are close-by to the retail stores.

Instead of broadcasting generic deals based on the customer's device location, send individual offers using personal data. Customer prefers retailers use personal data to receive personalized discounts.  On the other hand, retailers should give customers control their individual information.

Two-way SMS

SMS is still widely used to send bulk messages by the brands. The overall objective of an old way of SMS campaign is drop call- to- action at the end of the message. This call – to –action might be URL of the website or SMS code to a given number.

Whereas two-way SMS helps contact centers to improve customer service and pre-sales activities. Connect one-on-one with two-way SMS.  With the latest technology, brands can engage in real time. In other words, customers can interact with agents of the brand just like chatting in Facebook or Whatsapp messenger.

Build multiple touch points including SMS along social and email in a cohesive multi- channel digital marketing approach that delivers the optimum brand experience. Set an intelligent rule-based system that automates text messages and replies based on the keyword queries for better personalization. Request the IT team to set a single platform to track cross-channel behavior data.

Individually, each of these above technologies would contribute in engaging many marketing and sales funnels, but taken together they can cement customer loyalty and improve overall customer experience.

https://www.entrepreneur.com/article/278700

Artificial Ear Ornaments for Indian Women

The history of Indian Jewellery started 5,000 years back as is evident from the beaded jewellery of Indus valley civilization. Apart from embellishment the jewellery had certain strong religious significance too that continues till today.

There was a time when India was aptly called the "Golden Bird" because of the vast amount of gold it possessed. However, the same gold attracted attackers from across the borders like Mughals and Britons.

There was a time when jewellery literally meant "Gold" but as the metal became dearer with each passing phase, the silver too gained a prominence and soon followed the "Golden Track".

However, the cost and risks associated with gold and silver veered the wearers' interest to artificial or costume jewellery. This kind of jewellery, while presenting the best aesthetic value and supporting the intricate designs, used the material that is far cheaper than gold or silver and thus is economically viable.

Surprisingly enough the history of artificial jewellery in India dates back to many millennia. Even before the advent of precious metals like gold and silver, Indian men and women used to embellish themselves with wooden jewellery. So, however modern it may appear, the history of artificial jewellery in India has its roots in ancient times. So, the inclination of Indian women and girls towards costume jewellery is only natural.

Let us see some details of artificial ear ornaments for Indian women:

Hoop Earrings

As the name suggest, Hoop Earrings are the earrings that are a circular band of metal or wood with aesthetic designs. These earrings are generally big and are best fitted on slightly large ears.

Tips

The girls with small ears should avoid wearing these earrings as they will look oversized on small ears.
These earrings are best matched with intricately designed necklace with a large pendant. Bright colors like blue, pink, green perfectly accentuates the appearance of Hoop earrings.
With changing times, even plastic is used for hoop earrings. Still metal is the perfect material for such earrings.
Because of their shape, hoop earrings tend to carry some weight. So it is advisable to check the weight before buying hoop earrings.
Tops

Unlike hoop earrings, tops are tiny embellished pieces to be worn in the lower earlobes. Tops are ideal for the women with small ears and perfectly enhances their beauty. They are available in various shapes and sizes: traditional, contemporary, funky, square, oval and even asymmetrical shapes like hexagonal.

Tips

Wearing heavy or intricate jewellery with tops can easily "hide" them from the view. So it is highly recommendable to wear light jewellery to perfectly accentuate and match the tops.
A thin chain with small pendant and a simple but bright colored ring is the best fit to be worn with ear tops.
It is very important that the color of tops, pendant and ring should present a particular color scheme; either complimenting, contrasting or presenting a unique aesthetical trio. Likewise the pattern and shape should also be considered for the best visual effect.


Article Source: http://EzineArticles.com/9258412